The Critical Questions section (up to two pages) will include the following:
- From a marketing perspective based on Price and Product at Texas Christian University (TCU), develop two critical questions that will help answer how to create value within its industry. In constructing your critical questions, think about how DeVoe School of Business Virtuous Business Model could influence TCU and its stakeholders within its industry.
- Add least one critical question should have some element of diversity, equity, and/or inclusion.
- Under each critical question, fully explain in a paragraph how it can help answer, from a marketing perspective, how the TCU can best create value within its industry, and identify which stakeholder group(s), e.g., stockholders, employees, customers, community, etc., is(are) affected by this critical question.
Based on your two critical questions on Price and Product at Texas Christian University (TCU) , propose two marketing strategies that will best help the organization increase the creation of value for its stakeholders. Include details for each strategy (for example: goals, objectives, action steps, protocols, resources, metrics to measure, definition of terms, etc.). Please make sure you Cite your information or it will not be accepted.
- Under each marketing strategy, fully explain how the strategy will help create value and how the strategy is aligned with the Business Virtuous Business Model.
See the attachments on how questions should be formatted. Remember, information must also be Cited, or the paper will not be accepted.
Virtuous Business Model
DeVoe School of Business
Indiana Wesleyan University – National & Global
Dr. Mark Brooker
The virtuous leader interacts with the world through the personal, spiritual, and professional domains.
The personal domain values people as created in the image of God.
Therefore, a virtuous leader should be respectful, relational in attitude, and reconciling when differences exist.
The spiritual domain values attitudes and actions that demonstrate character, critical thinking, and courage.
The professional domain values integrity, inclusiveness, and seeks to inspire.
The virtuous organization seeks to improve society by building social capital, spiritual capital, and economic capital.
Social capital is built through service that is both sincere and supportive of stakeholders.
Spiritual capital results from compassionate and creative behavior centered on core values.
Finally, economic capital results from the proficient and principled behaviors used in a profound manner:
Not all opportunities that can be seized should be.
The virtuous leader is profound and knows the difference between the two
Use in the DBA program
How does the model apply to my problem?
2) How does the model apply to me?
3) How do I apply the model to the business world?
4) How do I apply the model to my life activities?
Questions ?
