Choose a company

about 15 pager

Suggested Project Outline

1. Executive Summary

2. Firm, Industry, and
Environment (not to exceed 2 pages)

1. Summary description the firm including a brief description of
the key product or service, the relevant market, and analysis of demand
including the principle factors that influence demand, and the implications for

2. Brief description of the principal inputs, production processes,
indicating any significant changes in technology and analysis of trends in

3. Summary of the behavior of costs, short-run and long run,
indicating the principal factors that influence costs and their impacts as
indicated by cost trends.

4. Summary of the competitive environment, analysis of the key
measures through which firms compete (pricing, quality, brand, innovation,
etc.) and discussion of potential changes in the level of competition.

3. Company Performance
and Managerial Effectiveness

1. Through-time (trend) analysis of the firm’s performance (using
the Dupont framework as an organizing template for your discussion)

2. Cross-sectional analysis and comparison of the firm with
benchmarks: industry competitor and industry benchmarks

3. Discuss the effect of the firm’s accounting choices on the
financial statements

4. Future Prospects:

1. Integrative assessment of current company performance, focusing
on principal sources of competitive advantage, investment potential, and

2. Integrative overall outlook for future performance

5. Appendix

6. Footnotes