Find the dividend yield trend for two S&P 500 companies for the past two years and answer the following questions:
- Is the yield increasing, decreasing or unchanged?
- In qualitative terms, discuss how the applicability of the dividend discount model is affected by changes in the dividend for the chosen company.
- Besides the yield direction, are there any stock specific properties that might make your answer different for other stocks in the index?
PLEASE DO NOT USE LOWERS AND TARGET
