MBA565 quiz 1

by | Mar 26, 2024 | Finance

1.
A low market-penetration index indicates ________.
(Points : 5)




Question 2.
2.
________ are groups of individuals who are born during the same time period and travel through life together.
(Points : 5)






Question 3.
3.
Market-driven organizations tend to excel in three
distinctive capabilities: ________, customer linking, and channel
bonding.
(Points : 5)






Question 4.
4.
In spite of the rapid growth of marketing research, many
companies still fail to use it sufficiently or correctly. Barriers to
the use of marketing research include all of the following EXCEPT
________.
(Points : 5)






Question 5.
5.
The company’s marketing information system should be a cross
between what managers think they need, what managers really need, and
________.
(Points : 5)






Question 6.
6.
The last step in the value creation and delivery sequence is
________ the value where the sales force, sales promotion, advertising,
and other communication tools announce and promote the product.
(Points : 5)






Question 7.
7.
According to the information found in the social-cultural
environment, with respect to views of others, ________ are considered to
be things that allow people who are alone to feel they are not (e.g.,
television, home video games, and Internet chat rooms).
(Points : 5)






Question 8.
8.
Which of the following types of tests shows a picture and
asks respondents to make up a story about what they think is happening
or may happen in the picture?
(Points : 5)






Question 9.
9.
Which of the following would be the best illustration of a subculture?
(Points : 5)






Question 10.
10.
________ reflects a customer’s judgment of a product’s performance in relation to his or her expectations.
(Points : 5)






Question 11.
11.
Marketers are particularly interested in the consumption of
________, as developing brand loyalty in this age group is likely to
lead to the highest consumer lifetime value.
(Points : 5)






Question 12.
12.
Business realignment may be necessary to maximize core
competencies. Which of the following would be one of the steps in this
realignment process?
(Points : 5)






Question 13.
13.
The holistic marketing framework is designed to address three
key management questions. Which of the following is one of those
questions?
(Points : 5)






Question 14.
14.
Procurement, technology development, human resource
management, and firm infrastructure are handled in certain specialized
departments and are called ________.
(Points : 5)






Question 15.
15.
Value reflects ________.
(Points : 5)






Question 16.
16.
If a marketing researcher asks subjects what kind of person
they think of when the brand is mentioned in order to understand how
consumers feel about a particular brand, the marketing researcher is
using the ________ approach.
(Points : 5)






Question 17.
17.
Each society contains ________, groups with shared values
emerging from their special life experiences or circumstances.
(Points : 5)






Question 18.
18.
The most scientifically valid research is ________ research.
(Points : 5)






Question 19.
19.
A(n) ________ need is a need that the consumer explicitly verbalizes.
(Points : 5)






Question 20.
20.
Several scholars have found that companies who embrace the
marketing concept achieve superior performance. This was first
demonstrated for companies practicing a ________-understanding and
meeting customers’ expressed needs.
(Points : 5)






Question 21.
21.
The volume discount for wholesalers must be the same as for 2500 units due to standard industry practices.
(Points : 5)



Question 22.
22.
If your budget is less than zero, you can advance the simulation by securing a loan.
(Points : 5)



Question 23.
23.
What is not a basic symptom that cold remedies address?
(Points : 5)







Question 24.
24.
Which brand has the highest conversion ratio?
(Points : 5)







Question 25.
25.
What are the objectives of Allround’s brand management team?
(Points : 5)






Question 26.
26.
Manufacturer volume discounts to retailers are typically within what range?
(Points : 5)






Question 27.
27.
Allstar currently offers three different brands on the market.
(Points : 5)



Question 28.
28.
The sales force is composed of three categories.
(Points : 5)


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