1. What is Kraft Foods
Inc.’s corporate strategy? How has its corporate strategy evolved since its
independence in 2007?
2. What is your assessment of the long-term
attractiveness of the industries represented in Kraft Foods’ business
portfolio?
3. What is your assessment of the competitive
strength of Kraft Foods’ different business units?
4. What does a 9-cell industry
attractiveness/business strength matrix displaying Kraft Foods’
business units look
like?
5. Does Kraft Foods’ portfolio exhibit good
strategic fit? What value-chain match-ups do you see? What opportunities for
skills transfer, cost sharing, or brand sharing do you see?
6. What is your overall evaluation of Kraft
Foods’ corporate strategy and planned restructuring in 2012? What evidence
and/or reasons support a conclusion that Kraft Foods’ shareholders will or will
not benefit from the spinoff of the company’s North American grocery business?
7. What actions do you
recommend that Kraft Foods management take to improve the company’s performance
and boost shareholder value after the spinoff of its North American grocery
business? Your recommended actions must be supported with convincing,
analysis-based arguments.
